# Analytics stopped matching how people buy.

> Buyers now send AI assistants to research before they visit. The analytics most sites run was built for a world where every visitor was a person in a browser, so it filters the agents out as noise and loses the first half of the story. We're building the analytics for the funnel as it is now.

## The principles Punchline is built on

- **Track the agent, not the person.** Software behavior can be studied in detail; people stay anonymous. Sales signals are about companies, never individuals.
- **Show the evidence.** Every label says why it was given and how sure it is. A number you can't check is a number you can't defend.
- **Say what we can't see.** Some agents are hard to tell from the person they work for. We label what we can verify and say plainly where the limits are.
- **Same facts for agents and people.** When Punchline serves agents a markdown version of a page, it's made from the page people see. Showing machines something different is cloaking, and we won't do it. If a site turns on share links, the markdown ends with one line, a link to the same page, never an instruction to the agent.
- **No numbers we can't source.** Every figure on this site links to where it came from, or comes from our own measurements.

## Built by Opsscale

Punchline Analytics is built by Opsscale, a small independent company. We use it on this site, and it's the only analytics this site runs.

Questions, ideas or an agent we should recognize: [hey@opsscale.co](mailto:hey@opsscale.co).

[See your whole funnel](https://punchlineanalytics.com/reveal)