For marketing
Your traffic report has a new channel.
Assistants now research, compare and recommend before anyone clicks. Punchline splits every number into people, people sent by AI, agents and crawlers, so you can report on the AI channel and stop defending numbers you can't explain.
The AI channel
See who AI assistants send you, and what they do next.
Visits from ChatGPT, Perplexity, Claude, Gemini and Copilot are their own channel, with landing pages, engagement and conversions next to search, paid, email and social.
A post-conversion question, "Did an AI assistant help you find or choose us?", sizes the influence links can't see, reported as an estimate with its range. Events and goals
Asked an assistant · got a shortlist
Clicked through from chatgpt.com · signed up
channel: AI assistants · conversion: Signed up
Cleaner numbers
Campaigns, conversions and bounce rates without the agents in them
Agents follow links in emails and ads, load landing pages and leave in a second. Punchline labels them, so your campaign, conversion and bounce numbers count people, and the agent traffic is still there to look at when you want it.
- Every report filters by who: everyone, people, people sent by AI, agents or crawlers.
- Each label shows its evidence and how sure it is, so you can defend the number in a meeting. Concepts
- Compare with GA4 side by side, and see which part of the gap is agents GA4 never sees. Compare with GA4
Privacy
No cookies, no banner, nothing on the visitor's device
Punchline counts at the edge, keeps no IP addresses or user agents, and stores nothing on visitors' devices. Groups of fewer than 5 people are never shown outside your own dashboard. The rules we follow
Getting started
What you'll do in the first week
- Install in a few minutes: a Next.js proxy file, a Cloudflare Worker, or one line of HTML. Get started
- Add your conversion goals, or send them from your servers. Events and goals
- Set an alert for when people from AI assistants drop, or agents spike. Alerts